Parcel Storefront
Website Feature
UI/UX Design
Improving User Experience by Simplifying Storefront building and Increasing Visibility
Project type: End-to-end Dashboard + Visual Design
Role: Sole UX/UI designer + Visual designer
Industry: E-commerce & Logistics
Tools: Figma
The Problem
Nectar (a storefront builder) is a new product from Parcel (delivery service). Nectar faces two problems: users find it very difficult to build their storefront, and Parcel finds it hard to attract users to use Nectar and connect it to Parcel.
From research, common pains
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Users don’t know what steps to take first to start building the storefront.
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Users rely heavily on customer service to navigate the product.
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Customer service reps need multiple sessions to learn how to navigate.
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Parcel users are not aware of Nectar’s existence.
Who are the users
Small Business Owners
Home Business Owners
The proposed Solution
Instead of Nectar as a separate product, we integrated Nectar as a feature in Parcel
Introduce the storefront website early in the signup process
Use a homepage banner to give clear, visual directions and in a plain, simple language
Create a step-by-step setup guide with actionable instructions for storefront website builder
Redesign the user experience to accommodate product growth
Updated Design System for more visual impact
