Parcel Storefront

Website Feature

UI/UX Design

Improving User Experience by Simplifying Storefront building and Increasing Visibility

Project type: End-to-end Dashboard + Visual Design

Role: Sole UX/UI designer + Visual designer

Industry: E-commerce & Logistics

Tools: Figma

The Problem

Nectar (a storefront builder) is a new product from Parcel (delivery service). Nectar faces two problems: users find it very difficult to build their storefront, and Parcel finds it hard to attract users to use Nectar and connect it to Parcel.

From research, common pains

  • Users don’t know what steps to take first to start building the storefront.

  • Users rely heavily on customer service to navigate the product.

  • Customer service reps need multiple sessions to learn how to navigate.

  • Parcel users are not aware of Nectar’s existence.

Who are the users

Small Business Owners

Home Business Owners

The proposed Solution

Instead of Nectar as a separate product, we integrated Nectar as a feature in Parcel

Introduce the storefront website early in the signup process

Use a homepage banner to give clear, visual directions and in a plain, simple language

Create a step-by-step setup guide with actionable instructions for storefront website builder

Redesign the user experience to accommodate product growth

Updated Design System for more visual impact

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